What HubSpot's Sidekick Can Do for Your Business

 Every sales organization can benefit from a tool that can help their sales people sell faster, better, and more efficiently. A tool that’s easy to integrate, even easier to use, and has a great return on investment. Well, you’ve found it! HubSpot’s Sidekick is the newest sales technology that your business needs. This Google Chrome browser extension can be used with your CRM system or on its own. It’s the sidekick that your sales superheroes have been waiting for—it collects data while they browse and displays helpful information. It also streamlines the email process so it’s simpler than ever to reach out to clients and prospects.

Here are just some of the benefits you’ll get from HubSpot’s Sidekick in your business.

Easily Identify Prospects

Sales prospecting should be done on a continuous basis in order to keep the pipeline full. However, many sales people despise prospecting—it’s tedious work and it takes up a lot of time that they could be using to sell. Now, with HubSpot’s Sidekick, this chore is a breeze. They can access the HubSpot database to find new prospects to contact—and they’ll have many to choose from since this database boasts over 17 million company profiles. They can easily sort by criteria, like company size, revenue, location, employee count, or industry, so they only reach out to ideal prospects.

Or, if they’re searching on a company’s website, Sidekick’s tool, Insights, is right by their side, gathering up lead intelligence and consolidating it in a sidebar, so they don’t have to dig through endless pages to find the contact information and company information they’re looking for.

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Quick, Personalized Emailing

Sidekick allows your sales people to create templates with personalized tokens as well as attach commonly used documents, all with one click, and all from their inboxes. This makes connecting with customers and prospects easier than ever. The sales tool will automatically log the outreach into the CRM and keep track of click and open rates so your sales people can better understand what content is working.  

Click-to-Call

You can also call your contacts right from your inbox. Not only that but the call gets logged automatically and can be recorded. Being able to listen back on a phone call can allow your sales people to learn more about a contact’s intent, pick up on important signs that weren’t previously noticed, and gather additional information that was missed, which could be helpful in making the sale. Plus, sales leaders can listen to the calls as well in order to better coach your team based on real data.

Additionally, your reps can create a call queue of prospects, so once they hang up, the system automatically dials the next number on the list. Automating the calling process can allow your sales people to contact more people than was previously possible.

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Eliminate Data Entry

Another time-waster, data entry can take much of your sales people’s time in the office. When prospects are identified and lead qualification has been performed, contacts need to be entered into your CRM. When your sales reps are sitting at their desks inputting data, they can lose motivation and become unproductive, which can hurt business Plus, you’re at a higher risk of data entry errors. With HubSpot’s Sidekick contacts can be automatically entered into the CRM from your reps’ inboxes and through Insights. This allows for a seamless flow of data, error-free entering, and time savings. 

Real-Time Notifications for Better Communication

In order to successfully communicate with new business contacts, your sales people need a little bit of context. With HubSpot’s Sidekick, they can receive valuable information about when and where they should contact prospects and clients, in order to increase their chances of making sales. Real-time notifications tell them when contacts have signed on to social media, are on your website, or are reading their emails, so they’ll know when to actively engage them.

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