5 Ways to Engage Yourself Better In Social Media

 For some business owners and decision makers social media is a mystery wrapped in a riddle stored somewhere on the cloud. They still view it as a cyber wasteland populated by teenagers that has very little, if any, business application. They are wrong.

If your company isn’t actively using social media then you are getting beat, and beat badly, by your competition. Sure, it can be a bit tricky but its use as a form of marketing is undeniable.

Too many businesses set up a Facebook page and a Twitter account and then treat it like Old Media. They continually send out sales pitches and advertisements like they have in the past. They get no response, no sales and then proclaim that social media doesn’t work. The fact is that they are doing it wrong. To make social media work for your company you have to engage your customers.

Think back to the time when your parents and grandparents were growing up. The local businesses knew what they liked. They made the effort to get to know the people living in the neighborhood. Relationships were built, loyalties cemented.

The same thing is happening today in cyberspace. Today smart businesses are using platforms like Facebook, Twitter, Instagram and Pinterest to build those relationships and gain customer loyalty.

Here are five ways you can engage with your customers on to increase customer loyalty and increase sales.

1. Tell A Story

Consumers are flooded with advertisements on a daily basis. What stands out now is storytelling. Produce content that tells a story about your company or product. What makes it unique? Why is it better than the competition? What is your company philosophy? Why are your employees the best in the industry? These are all stories that need to be told and that will stand out in the white noise of traditional advertising.

2. Know Your Platform

Each social media platform is different and requires a different way of telling your story. Twitter is text based and is dependent on links to content. Facebook and Instagram are visual platforms. You can say a lot with a photo and even more with a video. Tailor your message for the platform you are using.

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3. Provide Tips And Advice

Educating your customers is an important part of your marketing efforts and social media is an effective way to education. Providing information customers are searching for in an easily digestible way will not only gain you more followers and likes but will also grow your customer base. Your customers will soon realize that they can get helpful and informative advice from you and will return again and again.

4. Respond To Comments (Even The Negative Ones)

Many smart companies are using social media as an extension of their customer service department. Conducting a Twitter search for your company name will quickly let you see what people are saying about you. Answer their questions. Respond to any criticism. Let them know that you hear them and that their opinions matter. If you just do this one thing you will be light years ahead of your competition.

5. Ask Questions

The easiest way to find out what your customers are thinking is to ask them. Find out what they love about your product or service. Ask about areas that you need to improve. Social media can be a great market research tool if used correctly.

Use these five tips to engage with your customer and prospects and you will see customer loyalty increase and that will translate into increased sales and profits.​

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