About Digital Marketing

  For some business owners and decision makers social media is a mystery wrapped in a riddle stored somewhere on the cloud. They still view it as a cyber wasteland populated by teenagers that has very little, if any, business application. They are wrong. If your company isn’t actively using social media then you are getting beat, and beat badly, by your competition. Sure, it can be a bit tricky but its use as a form of marketing is undeniable. Too many businesses set up a Facebook page and a Twitter account and then treat it like Old Media. They continually send out sales pitches and advertisements like they have in the past. They get no response, no sales and then proclaim that social media doesn’t work. The fact is that they are doing it wrong. To make social media work for your company you have to engage your customers. Think back to the time when your parents and grandparents were growing up. The local businesses knew what they liked. They made the effo...

  With the internet at our fingertips, consumers want to make their own buying decisions. People are going online to research and compare different products, services, and solutions without a pushy sales person telling them what to buy. If you still haven't updated your approach to marketing and selling to adapt to this new buying behaviour, now is the time to make the change. You are likely missing out on potential sales. Not sure where to begin? Think about it: if buyers are looking for information online before they buy, you should be giving them the information they're looking for so they understand your solutions and feel comfortable buying from you. Content marketing involves creating and sharing quality content that is specifically designed to appeal to your target customers. If you're not sure how to get started with your content marketing strategy, we can help! Here's how to target your buyer persona through content marketing. Identify Your Buyer Persona The fi...

  Social media isn’t just used to reach customers. Many companies use it as an integral part of their B2B marketing campaign to connect with prospects and partners as well. As your company is using social media, so too are thousands of other companies. In fact, social media can actually be an excellent way to build new business relationships with other companies. The following are a few tips that you should consider implementing in order to develop your business relationships through the use of social media. Finding the influencers Find the influencers in your industry and follow them, whether it’s on Facebook, LinkedIn or Twitter. Re-post or re-tweet the posts of the influencers or mention them in your posts in order to draw their attention. By actively involving yourself with the influencers, you’ll soon be noticed by other businesses in your field that are also following the influencers. Not only will you be creating awareness of your company by following an influ...

  In today’s digital world, online content marketing is a vital tool for success. Whether you own a small, medium, or large company, online content marketing can benefit your business’s sales—and blogging is an important aspect of this strategy. It might seem time consuming to build a relevant, active blog, but the benefits outweigh the time commitment. Become Known as an Industry Expert If you are looking to be known as a leader in your industry, then you should be blogging on your website. The more that you write about your industry, your company, and your products or services, the stronger your reputation will be. Your company’s credibility will increase and users will remember you when it comes time to buy. When you are blogging, you are sharing your knowledge, and potential clients will start seeing you as an expert in your field—someone they can trust. Drive Traffic to Your Website You want potential buyers to gravitate to your website, but this can be difficul...

  Have you banned your employees from using social media at the office? If you have, you’re doing your company a disservice. Used as a business tool, social media can actually increase revenue, and it should be used as part of your online marketing plan. Here are seven reasons why. 1. Build Brand Awareness Small and medium-sized businesses in particular can greatly benefit from better brand awareness and recognition. It’s certainly difficult, if not virtually impossible, to get new customers when no one has heard of your company. Consumers and buyers looking for products or services just like yours won’t think about buying from you because they have no idea who you are. Social media marketing can help you to spread the word about your company. Creating business pages on sites like Facebook, Twitter, and LinkedIn can help you to become a familiar face in the industry, help people remember your logo, and help create top-of-mind awareness, so you can gain new customers ...

  You want your website to be searchable so people can discover it. You want to improve your page rank on search engines.   To do this, do not forget to follow   backlinks monitoring .   One of the easiest ways to accomplish these goals is to write content on your website for SEO. This could include product pages, blog posts, articles, lists, guides, whitepapers, ebooks, slide shows, directories, glossaries, and infographics. However, if you don’t write content for your website correctly, you could be doing more harm than good to your rankings. Write for Your Readers When you’re first learning about SEO, it’s natural to get overexcited. This might cause you to overdo it. If you put too much emphasis on optimization, you can forget about the real reason you write content—to attract readers. All of the copy you write should be, first and foremost, directed to your readers, not to search engines. Your results will suffer if you write conten...

  “Build it and they will come.” Unfortunately, many business owners have taken this advice literally. They figured building a new website was all they had to do to generate new leads but nothing has happened. No new leads. No converted customers. No extra sales. Nowadays, just about every company has a website, but each website will have varying degrees of success. And how successful your website becomes is up to you. Building a new website is a great first step to getting on board with inbound marketing, but it just isn’t enough to generate new leads—no matter how much time, effort, and money you spend on it. To generate new leads, you need to put in some extra effort. Here are five reasons why. You Need to Add Content Building a new website and then leaving it untouched won’t generate new leads. A static site will get stale in about 2.2 seconds. Content is king on the internet and you need to continuously add a variety of relevant and enticing content to...

  There are many ways to qualify your leads. You could use characteristics like job title, industry, budget, or business size. However, there are many other factors that come into play when it comes to whether or not a lead may become a new customer. How do you choose and weigh these factors? There’s no reason to do it manually—which is subjective and prone to human error. Instead, use predictive lead scoring. Predictive lead scoring is a sophisticated sales tool that uses an algorithm to effectively score leads based on the right characteristics. It takes the guesswork out of qualifying leads. Being able to properly score your leads is vital to your sales efforts. It allows you to focus on the most qualified leads in order to maximize opportunities for sales and avoid wasting time on leads that won’t buy. It enables you to prioritize your leads based on how likely they are to purchase. However, having a score is essentially meaningless without a full predictive marketing...